Mecca Bingo

Content Vs Context

A Case of the Kyadondo Rugby 7s

🏉 Introduction: The Playfield of Opportunity

In the lively and passionate world of sports, every moment counts. At the Kyadondo Rugby Sevens, Mobicast sought to harness these powerful moments, merging the thrill of rugby with the pulse of advertisement. The result? A creative campaign that effectively balanced content and context to amplify the advertisers' impact.

Services
Creative Direction
3D & Motion Graphics
Video Production
Action-based Marketing
DOOH Advertising
📺 The Strategy: Synchronizing Advertisements with Action

Recognizing that the most electrifying moment in a rugby match is when a try is scored, we devised a strategy to position ads within the animation signifying a try. This was no mere coincidence; it was a calculated move to ensure advertisements were seen not just as breaks in action, but as part of the action itself.

💡 Innovation: Branding the Try Animation

By intertwining the sponsor's brand with the try animation, every successful score by a team was simultaneously a score for our advertisers. The celebration of the moment naturally drew eyes to the screen, and by extension, to the brand behind the animation.

📈 Impact: Capturing Attention at Peak Moments

The strategy's success surpassed our expectations:
1. Increased Engagement: Fans instinctively looked to the screen during tries, ensuring maximum visibility for the brand.
2. Positive Association: Advertisers benefited from the positive emotions and adrenaline associated with a try.
3. Memorable Brand Placement: Fans left not just recalling the best tries but also the brands that celebrated those moments with them.
4. Digital Amplification: Many spectators took to social media to share game results. Photos of our billboard featuring the scores invariably included our advertisers' branding, leading to organic brand proliferation on platforms like, Whatsapp, Facebook, Instagram, and Twitter.
5. Novelty Appeal: The digital nature of our billboard was a departure from traditional advertising mediums. Brands enjoyed an enhanced image, being associated with cutting-edge technology and innovation.

🔍 Conclusion: A Game-Changing Approach

At Mobicast, we believe that the essence of a successful advertisement lies not just in the content but in the context. The Kyadondo Rugby Sevens campaign reinforced this belief, showcasing how marrying content with the right context can lead to groundbreaking results. In the ever-evolving world of advertisement, the Kyadondo campaign stands as a testament to the power of innovative strategy, proving that when you play the game right, both the sport and the sponsor emerge victorious.

Join Mobicast in pioneering unique advertisement strategies, where we don't just display brands, we make them part of the experience.